Become an official Cinelli bikes dealer in Australia.
La Dolce Velo is the exclusive Australian distributor of Cinelli. The Bike Dealer track gives approved retailers the full range — bikes, apparel, parts and accessories — with territory dealerships and direct trade support.
Cinelli — Il Grande Ciclismo. Founded in Milan, 1948. Distributed in Australia by La Dolce Velo.
The iconic name in Italian cycling, now open to Australian retailers.
Cinelli has shaped performance cycling for over 75 years — from the era-defining Supercorsa and revolutionary Laser to today's award-winning Aeroscoop — blending manufacturing craft with a design culture unlike any other brand in the sport.
As the exclusive Australian distributor, La Dolce Velo is building a considered network of dealers with territory dealerships, established price points, and a direct line to the range. The Bike Dealer track is our flagship programme: the complete Cinelli offer for serious retailers.
- Milano, since 1948
- Exclusive distributor
- Territory dealerships
- Bikes · Apparel · Parts · Accessories
What Bike Dealer partners receive.
The full Cinelli offer, plus the support to sell it well. Everything below is included for approved Bike Dealer partners.
Complete range access
Cinelli bikes and framesets, plus the full clothing and accessories catalogue, at trade terms.
Territory dealerships
Territory dealerships so your investment in the brand is yours to grow.
Trade pricing & margins
Dealer pricing structured to support healthy margins across bikes, apparel and parts.
Marketing & brand support
Point-of-sale assets, product imagery, and campaign materials aligned with Cinelli's global brand.
Priority range briefings
Early, confidential access to forthcoming model-year ranges once your application is approved.
Direct distributor line
A direct relationship with the La Dolce Velo team for ordering, service and support.
How the application works.
Before we share trade pricing or forthcoming range detail, we review each application for fit and territory — so the network stays selective, your investment in the brand is protected, and the embargoed range stays confidential.
Apply
Submit the short application below. Tell us about your store, location and the brands you carry.
Review
Our team reviews fit, territory and readiness. We'll be in touch to talk through the partnership.
Access
Once approved, you receive the confidential range dossier and onboarding to start ordering.
The forthcoming MY27 range is strictly embargoed and is never published on any public page. Approved dealers receive the confidential range dossier directly from La Dolce Velo via a secure, tracked link — after application and acknowledgement of the embargo terms.
Apply to the Cinelli Bike Dealer track.
Applications are reviewed individually. Leads are pre-qualified, so the form is short — tell us who you are and we'll take it from there. Submitting requires acknowledgement of the range embargo.
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