Stock Cinelli apparel and accessories in Australia.
Cinelli Essentials is the lower-commitment way to carry the brand — clothing, caps, bar tape and accessories, without the full bike range. Ideal for cafés, studios, clubs and multi-brand stores.
Cinelli — Il Grande Ciclismo. Founded in Milan, 1948. Distributed in Australia by La Dolce Velo.
The Cinelli name on your shelves, without carrying bikes.
Cinelli's apparel and accessories carry the same design culture as the bikes — caps that became cultural icons, bar tape riders swear by, and a clothing range with genuine heritage.
Cinelli Essentials lets you stock that range at trade terms, with a simple reordering relationship and no requirement to hold bike inventory. It's the easiest way to bring Cinelli into your store.
- Milano, since 1948
- Exclusive distributor
- Apparel & accessories
- Apparel · Caps · Tape · Parts
What Cinelli Essentials dealers receive.
A focused apparel and accessories offer, with the support to sell it. Included for approved Cinelli Essentials partners.
Apparel & accessories range
The full Cinelli clothing and accessories catalogue — caps, jerseys, bar tape, bottles and more — at trade terms.
Trade pricing & margins
Dealer pricing structured to support healthy margins on apparel and accessories.
Simple reordering
A direct, low-friction ordering relationship with the La Dolce Velo team.
Marketing & brand support
Point-of-sale assets and imagery aligned with Cinelli's global brand.
How the application works.
Before we share trade pricing, we review each application for fit — so the network stays considered and every stockist represents the brand well.
Apply
Submit the short application below. Tell us about your store and location.
Review
Our team reviews fit and gets in touch to talk through the partnership.
Access
Once approved, you receive the trade catalogue and onboarding to start ordering.
Apply to the Cinelli Essentials track.
Applications are reviewed individually. Leads are pre-qualified, so the form is short — tell us who you are and we'll take it from there.
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